From everyone in our family building a Pinewood Derby car to all of us (including Nana!) attending Cub Scout Day camp, Cub Scouting is truly a way of life for our family.
Cub Scout Ideas is a go-to source of fun, easy and creative ideas for Cub Scout parents and leaders, so they can spend less time on the work and more time on the FUN with their Scouts!
What is Cub Scouts?
A program of the Boy Scouts of America (BSA), Cub Scouting is a family-oriented program designed specifically to address the needs of younger boys–first through fifth graders. Through Cub Scouting, young boys can see and learn fun, new things they can’t get anywhere else.
I have been a Cub Scout volunteer mom for over six years. During that time, I have served as a den leader for all Cub Scout ranks. For three years, I was our pack’s committee chairperson. For the last nine summers, I have been heavily involved as the director, program director or instructor for our local Cub Scout day camp. Currently, I am our pack’s trainer, and I serve on our Council’s University of Scouting training staff.
Cub Scout Idea’s target market is families with boys ages 6 through 11. Their children are a priority to them. They tend to spend their money on their children–not on themselves. They believe in giving their boys a good grounding in values and positive experiences–especially outdoor experiences.
- 65% Female
- 35% Male
- 46% ages 35-44
- 21% ages 45-54
- 18% ages 25-34
- 10% ages 55+
- 5% ages 18-24
Reach (as of September 30, 2017)
- 81,000+ average monthly pageviews
- 36,000+ average unique visitors
- 7,000+ email subscribers
- 13,500+ Facebook likes
- 7,500+ Pinterest followers
- 3,600+Twitter followers
- 1,100+ Instagram followers
The Cub Scout niche is seasonal. Traffic begins rising in August and continues through March. There is a slight dip in December. Pageviews slow down in April but begin increasing in late July or early August.
- Sponsored Blog Post
- Product Review
- Hosting a Contest / Drawing / Giveaway
- Dedicated Feature to my Email List
- Social Media Promotion
If you want to reach a very targeted audience of families, email me at Sherry@CubScoutIdeas.com. I can work with you to create a customized advertising program that will be most beneficial for your brand.
You can download my Cub Scout Ideas Media Kit.